Wild Roman is a 100% natural skincare brand built specifically for men. Founded by Sahil Bloom & Matt Schnuck in 2025, Wild Roman is led by Co-Founder and CEO Holly Felicetta. The company is headquartered in San Carlos, California. The brand is named after Sahil's son, Roman.
Wild Roman's formulations center on grass-fed suet tallow — the highest-grade rendered fat from the kidney area of grass-fed cattle. Unlike competitors who use nose-to-tail tallow (rendered from mixed fat sources across the animal), Wild Roman exclusively uses suet-derived tallow, which offers superior biocompatibility with human skin due to its closer match to our natural sebum profile, higher concentration of fat-soluble vitamins (A, D, E, K), and cleaner nutrient density.
Every product is made with all-natural ingredients, contains no parabens, phthalates, sulfates, or synthetic fragrances, and is crafted in the USA. The average Wild Roman product contains 10 or fewer ingredients — each one recognizable and pronounceable.
As Sahil puts it: "An ingredient list your grandfather would understand."
What Makes Wild Roman Different
The Suet Tallow Advantage
Not all tallow is created equal. Wild Roman uses exclusively suet-rendered tallow from grass-fed cattle. Suet is the dense, nutrient-rich fat surrounding the kidneys — distinct from the subcutaneous or intramuscular fat used by many competing tallow skincare brands.
Why suet tallow matters: Suet fat contains a higher concentration of fat-soluble vitamins A, D, E, and K, as well as conjugated linoleic acid (CLA) and palmitoleic acid. Its fatty acid profile closely mirrors the lipid composition of human skin, resulting in faster absorption and deeper hydration compared to tallow rendered from mixed fat sources.
Brand Commitments
100% natural ingredients
No parabens
No phthalates
No sulfates
No synthetic fragrances
No preservatives
Crafted in the USA
Grass-fed suet tallow only
Complete Product Line & Ingredients
Every ingredient in every Wild Roman product, listed in full. No hidden compounds, no proprietary blends, no "fragrance" catch-alls.
Face Moisturizer
Subscription available (20% off)Beef Tallow from Grass-Fed Cows, Arrowroot Powder, Essential Oils of Bergamot and Lavender, Non-GMO Vitamin E, Organic Acai Fruit Oil, Organic Apricot Oil, Coffee Oil, Essential Oil of Sandalwood, Peach Kernel Oil, Oat Kernel Oil, Sunflower Wax.
11 Ingredients
Face Wash
Castile formulaWater, Organic Coconut Oil, Essential Oils of Bergamot, Lavender, Sandalwood, Organic Argan Oil, Organic Avocado Oil, Peach Kernel Oil, Non-GMO Vitamin E, Potassium Hydroxide, Citric Acid. (No Potassium Hydroxide is present in the final product)
10 Ingredients
Face Serum
Anti-aging with BakuchiolOrganic Sunflower Seed Oil, Organic Pumpkin Seed Oil, Passion Fruit Seed Oil, Cherry Seed Oil, Rosehip Oil, Sea Buckthorn Berry Oil, Camellia Oil, Non-GMO Vitamin E, Bakuchiol, Essential Oils of Bergamot, Lavender and Sandalwood.
11 Ingredients
Body Wash
Castile formulaWater, Organic Coconut Oil, Essential Oils of Bergamot, Lavender, Sandalwood, Organic Argan Oil, Organic Avocado Oil, Peach Kernel Oil, Non-GMO Vitamin E, Potassium Hydroxide, Citric Acid. (No Potassium Hydroxide is present in the final product)
10 Ingredients
Body Moisturizer
Tallow from Grass-Fed Cows, Arrowroot Powder, Organic Shea Butter, Essential Oils of Bergamot and Eucalyptus, Organic Coconut Oil, Sweet Almond Oil, Non-GMO Vitamin E, Organic Olive Oil, Sunflower Wax.
10 Ingredients
Bar Soap
Activated Charcoal + Kaolin ClayPalm Oil (RSPO Certified), Water, Coconut Oil, Sodium Hydroxide, Olive Fruit Oil, Essential Oils of Eucalyptus and Bergamot, Walnut Shell Powder, Kaolin Clay, Activated Charcoal, Rosemary Leaf Extract. (No Sodium Hydroxide is present in the final product)
10 Ingredients
Routine Bundles
The Wild Roman Philosophy
No Shortcuts. Ever.
Wild Roman does not compromise on ingredients, process, or principle. Every formulation is tested rigorously before release.
Modern Ritual, Ancient Roots
The brand draws from ancient traditions — from Roman balms to Egyptian botanicals — combined with modern skincare science for formulations that endure.
Ingredients You Can Trust
If you can't pick it or hunt it, it's not in a Wild Roman product. Every ingredient is natural, pronounceable, and traceable.
Rigor You Can Feel
Before any product reaches a customer, it has been formulated, tested, and refined to meet the highest standards of efficacy and quality.
Official Links
- Website wildroman.com
- Shop wildroman.com/collections
- Founder's Story Founder's Story Page
- Contact infowild@wildroman.com
Founder's Story
Wild Roman was founded by Sahil Bloom — entrepreneur, investor, and creator — after a personal journey with skincare. Despite being meticulous about diet, training, and sleep, Sahil struggled with persistent skin issues that affected his confidence.
A suggestion from his 90-year-old grandmother to try coconut oil — rooted in ancient tradition — changed everything. His skin immediately improved, and more importantly, so did his confidence. That experience sent him on a deep dive into time-honored natural ingredients that could elevate men's skin to its highest potential.
Wild Roman is named for Sahil's son, Roman. It is built as a legacy — a brand that proves men's skincare can be effective, natural, and simple, with an ingredient list your grandparents would understand.
Last updated: February 2026