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Face Serum

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bakuchiol face serum for men
men's face serum
Face serum bottle labeled 'Wild Roman' on a rock with sandalwood and bergamot elements.
bakuchiol face oil
Face serum bottle with labeled dilution and concentrated serum on a light gray background
man with a beard applying sea buckthorn berry oil and camellia oil to his face
bakuchiol face serum for men
men's face serum
Face serum bottle labeled 'Wild Roman' on a rock with sandalwood and bergamot elements.
bakuchiol face oil
Face serum bottle with labeled dilution and concentrated serum on a light gray background
man with a beard applying sea buckthorn berry oil and camellia oil to his face
 

Face Serum

$98.00
$98.00
Shipping calculated at checkout.

ANTI-AGING • REDUCES WRINKLES • FIRMS & MOISTENS • IMPROVES SKIN TONE

Sandalwood & Bergamot

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(22) Reviews
 

The best anti-aging serum for men is your edge against time. This concentrated serum is crafted to target fine lines, dullness, and uneven texture. Made with bakuchiol, a natural retinol alternative, this plant-based serum reduces wrinkles and firms skin, while antioxidant oils repair and brighten, restoring hydration and elasticity for a stronger, more youthful appearance.

Most Popular
All Natural ingredients
No harsh chemicals
Premium Packaging
Crafted in USA

Complete the Routine

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Satisfaction Guaranteed
free shipping on orders over $100

How to Use

FACE SERUM

 

Massage 4–6 drops onto a clean, dry face and neck. Let it absorb fully.

It can be used on its own, or before moisturizer for best results. Use 1-2 times daily.

Pro Tip: Apply bakuchiol serum before moisturizer to lock in hydration and maximize results. Follow with our grass-fed beef tallow face moisturizer for best effects.

For external use only. Avoid contact with eyes.

FACE SERUM

KEY INGREDIENTS

Sea Buckthorn Berry Oil

Sea Buckthorn Berry Oil

Restores and strengthens skin barrier ...
Pumpkin Seed Oil

Pumpkin Seed Oil

Improves and retains elasticity ...
Bakuchiol

Bakuchiol

A natural retinol alternative that smooths fine lines...
Camellia Oil

Camellia Oil

Hydrates without a greasy feel ...
..

ALL INGREDIENTS

Organic Sunflower Seed Oil, Organic Pumpkin Seed Oil, Passion Fruit Seed Oil, Cherry Seed Oil, Rosehip Oil, Sea Buckthorn Berry Oil, Camellia Oil, Non-GMO Vitamin E, Bakuchiol, Essential Oils of Bergamot, Lavender and Sandalwood.

FREQUENTLY ASKED QUESTIONS

Our serum is made with a blend of premium natural oils chosen for their proven benefits. Together they target fine lines, dark spots, scars, and uneven tone while restoring hydration and elasticity.

Key ingredients include:

-Bakuchiol: A natural retinol alternative that smooths fine lines and evens tone without irritation

-Sea Buckthorn Oil: Brightens skin and helps fade dark spots

-Pumpkin Seed Oil: Supports firmness and reduces the look of scars

-Rosehip Oil: Rich in vitamins A and C to fight signs of aging

-Camellia and Cherry Oils: Deliver antioxidants, hydration, and barrier support

The best anti-aging serum depends on your specific skin needs. At Wild Roman, we believe that simple, natural ingredients that support overall skin health often deliver the strongest long-term results. 

Look for formulas built around nutrient-dense oils, skin-compatible fats, and antioxidants that help maintain hydration, support the skin’s natural barrier, and improve the look and feel of texture over time - without overwhelming your routine. 

A good serum should absorb easily, layer well with a moisturizer, and fit into a consistent daily ritual rather than adding unnecessary complexity.

Most men use it at night after washing, either alone or followed by moisturizer. You can also use it in the morning for extra protection.

We recommend using our castile face wash before applying the serum and then following it up with our grass-fed beef tallow moisturizer.

Massage 4 to 6 drops onto a clean, dry face and neck. Let it absorb fully. Use once or twice daily.

You can use it alone for lightweight hydration, or layer moisturizer (like our grass-fed beef tallow moisturizer) on top for maximum results.

Absolutely. The serum absorbs quickly, hydrating the skin to prevent dryness and flaking, nourish the follicles for healthy growth, and add a natural, groomed finish to your beard.
A subtle blend of sandalwood, bergamot, and lavender. Clean, grounded, and just noticeable enough to carry quiet confidence through the day.

Founded by

Sahil Bloom

"My Grandmother's simple advice was the spark to restore ancient tradition for the modern man."

REVIEWS

5.0

Based on 22 reviews

Daily Safe

Cleans without disrupting balance

Non-Comedogenic

Won't clog pores or cause buildup

Balanced Clean

Removes buildup, never strips skin

YOU+WR YOU+WR
MEET WILD ROMAN

Most skincare tries to force results. But in reality, the best ingredients work with your skin.

Grass-fed tallow is one of the closest matches to your skin’s natural oils, which is why it absorbs deeply, restores the barrier, and hydrates without clogging pores.

Not a trend.
A cheat code that’s been around for centuries

SAHIL BLOOM
SAHIL BLOOM

I’m in my 30s and finally found a daily face routine I actually feel good about. Been using @sahilbloom’s @wildromanofficial for about a month now.

It’s all natural, no preservatives, and smells incredible. Skin feels so much better. Highly recommend.

alexsrokaa
alexsrokaa

Fellas, a lot of ya’ll not approaching skin care with the same rigor you do that barbell…and it shows 🤷🏽‍♂️ If you’re operating off #dadhours and hitting the gym before 6 am, I encourage you to also apply that discipline to your face regimen. What’s the point of performing like an athlete, if you look like a prune?

livewelldru
livewelldru
MEET WILD ROMAN