This Privacy Policy describes how your personal information is collected, used, and retained by Wild Roman, Inc. (the "Company"), including through our third-party service providers, when you visit or make a purchase from www.wildroman.com (the "Website"). This Privacy Policy was last updated on November 10, 2025 and is effective as of November 10, 2025.

When you browse, enter, purchase, or otherwise access the Website, we collect personal information you provide, including:

Personal Information You Provide.

• Account Information: personal name, business name, email address, postal address, business address, telephone number, contact information, account credentials, date of birth, payment information (processed through Shopify Payments or other payment processors), transaction history, shopping cart information, order details, subscription information (including subscription preferences, billing cycles, and subscription status managed through Stay Ai), shipping and fulfillment information (including delivery addresses, shipping preferences, and order tracking information processed through ShipBob), email and SMS marketing preferences and engagement data (managed through Klaviyo), investment and funding details (for accelerator program participants), supplier information (for marketplace vendors), event participation records, product review information (including ratings, written reviews, photos, and videos submitted through Junip), and similar information.
  
  
• Identification: company title/role, interests, lifestyle information, social media credentials, or contacts.
  
  
• User Content: information you enter, including queries and content you upload (e.g., files, images, audio, and product reviews), depending on the features you use. This content may be processed by third parties. You retain all ownership rights to your User Content.
  
  
• Research and Feedback: reviews, comments, and other feedback that you submit by phone, or mail. When you submit product reviews, your review content, ratings, display name, and any photos or videos you upload may be publicly displayed on our Website and may be shared with third parties for marketing purposes.
  
  
• Social Media Information: if you interact with Company through a third-party website (hereinafter referred to as "Third-Party Website(s)" and defined below) using your social media credentials, then depending on your social media settings, Company may have access to your information from that particular social network such as your name, email address, contact information, friend or connection list, photos, age, gender, location, birthday, social networking ID, current city, your comments, and the people and businesses you follow.
  
  
• Additional Information: any additional information you provide directly through the Website, or through your participation, support request, social networking, or other communication.

• Device Information and Identifiers: Internet Protocol (IP) address; cookie IDs; device identifiers; device name; browser type and language; operating system; website/app type; date and time of requests; and related technical data (which may vary by your device and settings).
  
  
• Usage and Interaction Data: content you view or engage with; features used and actions taken; time zone and country; dates/times of access; user agent and version; device type; connection information; domain names; browsing activity (including scrolling/keystroke activity); advertisements or other content viewed and duration; forms or fields completed (including partial completions); email open events and click-through rates; SMS delivery and engagement metrics; subscription interaction data including activations, modifications, cancellations, and pause events; shipping and delivery tracking events; website quality and content interaction logs; and similar information. We track this data through various service providers including Klaviyo, Stay Ai, and ShipBob. Certain events that occur while offline may be logged and uploaded when you next connect.
  
  
• Geolocation: city, state, and ZIP code associated with your Internet Protocol address or derived through Wi-Fi.

With your permission, we may send you emails and text messages about our store, new products, promotions, and other updates. For marketing emails, we will obtain your consent as required by applicable law. After you make a purchase, we may send you a review request email through Junip asking you to review your purchased products. You can unsubscribe from marketing emails (including review request emails) at any time by clicking the unsubscribe link in any Wild Roman email or by contacting us at infowild@wildroman.com. For text messages, reply STOP to unsubscribe. Please allow up to five (5) business days to process your request.

Wild Roman, Inc. ("Company," "we," "us," or "our") collects information from you when you browse or otherwise use the Website; contact or engage us to purchase one of our products; create an account; or otherwise enter any information on the Website or our social media platforms, which may include, but are not limited to, Facebook, Instagram, TikTok, X, Google, or other third-party applications (together, the "Third-Party Platforms" and collectively with the Website, our "Services").

When you provide personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery, or return a purchase, you automatically consent to our collecting it and using it for that specific purpose and for related purposes such as fraud prevention, order fulfillment, customer service, and legal compliance.

If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent or provide you with an opportunity to say no.

If after you opt in you change your mind, you may withdraw your consent for us to contact you for marketing purposes at any time by clicking the unsubscribe link in our emails or by contacting us at infowild@wildroman.com. For other privacy requests (including requests for access, deletion, or correction of your personal information), contact us at infowild@wildroman.com.

Wild Roman, Inc. may use personal information in the following ways:

• To process and manage subscription services through Stay Ai, including recurring billing, delivery scheduling, and subscription modifications.
  
  
• To fulfill orders through our third-party logistics provider ShipBob, including warehouse storage, order picking and packing, shipping coordination, and returns processing.
  
  
• To send marketing communications via email and SMS, including promotional offers, product recommendations, abandoned cart reminders, and personalized content based on your purchase history and browsing behavior.
  
  
• To collect, display, and analyze product reviews and ratings through our third-party service provider Junip, including publicly displaying your reviews, ratings, photos, videos, and display name on our Website and potentially on third-party platforms.
  
  
• To send you review request emails after you make a purchase, if you have provided consent for marketing communications.
  
  
• To verify the authenticity of reviews and prevent fraudulent or inappropriate content.
  
  
• To aggregate and analyze review data to improve our products and Services.
  
  
• To personalize your experience on the Website.
  
  
• To provide, maintain, and improve the Website and provide a seamless experience across all devices.
  
  
• To allow us to better service you in responding to your service requests or other queries.

We use third-party service providers to help us operate our business and provide Services to you. These service providers may have access to your personal information as necessary to perform their functions, including subscription management (Stay Ai), order fulfillment and logistics (ShipBob), marketing communications (Klaviyo), and product reviews (Junip). We require all third-party service providers to maintain appropriate security measures and use your personal information only for the purposes for which it was disclosed to them.

Junip Product Reviews: We use Junip to collect, manage, and display product reviews on our Website.

• Review Collection: When you submit a product review, Junip collects your name, email address, review content, ratings, and any photos or videos you choose to upload.
  
  
• Review Display: Your submitted reviews, including your name (or chosen display name) and any media you provide, may be publicly displayed on our Website and may be shared on our social media channels and marketing materials.
  
  
• Review Requests: We may use Junip to send you email requests to review products you have purchased. You can opt out of these emails by following the unsubscribe link in any review request email.
  
  
• Data Storage: Junip stores your review data on secure servers. Review data is retained for as long as your review remains published on our Website, plus an additional period as required for legal compliance.
  
  
• Analytics: Junip provides us with analytics about review patterns, customer sentiment, and product feedback to help us improve our products and services.
  
  
• Third-Party Sharing: Reviews you submit may be syndicated to third-party platforms and marketplaces where our products are sold.
  
  
• User-Generated Content Rights: By submitting a review, you grant us and Junip a perpetual, royalty-free, worldwide license to use, reproduce, modify, and display your review content for business purposes, including marketing and advertising.

For more information about how Junip processes your data, please review Junip's Privacy Policy at https://junip.co/privacy.

Stay Ai Subscription Management: We use Stay Ai to manage subscription services for recurring product deliveries.

• Subscription Data Collection: When you subscribe to recurring deliveries, Stay Ai collects and processes your name, email address, shipping address, payment information, subscription preferences, delivery frequency, and order history.
  
  
• Payment Processing: Stay Ai securely processes your payment information for recurring subscription charges. Payment card data is tokenized and stored in compliance with PCI-DSS standards.
  
  
• Subscription Management: Stay Ai enables you to manage your subscription preferences, including pausing, skipping, rescheduling deliveries, updating payment methods, and canceling subscriptions through a customer portal.

Klaviyo: We use Klaviyo for email marketing.

• Email Marketing: Klaviyo sends marketing emails on our behalf, including promotional offers, product recommendations, abandoned cart reminders, post-purchase follow-ups, and newsletters. You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email.
  
  
• Segmentation and Analytics: Klaviyo analyzes customer data to create audience segments and provides us with analytics about email performance, customer engagement, and campaign effectiveness.
  
  
• Consent Management: Your consent preferences for email and SMS communications are managed through Klaviyo's platform. You have the right to withdraw consent at any time.

For more information about how Klaviyo processes your data, please review Klaviyo's Privacy Policy at https://www.klaviyo.com/legal/privacy/privacy-notice.

The following additional information should be noted regarding our use of Shopify:

• Payment Information: When you make a purchase, your payment information is processed securely through Shopify's payment gateway. We do not store your full payment details.
  
  
• Shopping Cart and Order Information: Shopify collects and stores information about your shopping cart, order history, and transaction details to process your orders and provide customer service. This information may be shared with our service providers to facilitate review requests, manage subscription services, fulfill and ship orders, and send personalized marketing communications and order-related emails.
  
  
• Customer Account Data: If you create an account, Shopify stores your name, email, shipping address, and other account-related information.
  
  
• Analytics: We use Shopify's analytics tools to understand shopping patterns and improve our services.
  
  
• Cookie Usage: Shopify uses cookies and similar technologies to maintain shopping cart contents and provide personalized experiences. Our marketing platform also uses cookies and tracking pixels to monitor your interactions with our marketing emails and Website for personalization and analytics purposes. You can manage cookie preferences through your browser settings, though disabling certain cookies may limit Website functionality.

We take the security of your personal information very seriously and implement a variety of security measures when you use the Website or otherwise provide your personal information. Your personal information is accessible only to a limited number of persons who have the authority to access it, including contractors or agents engaged to perform tasks, resolve issues, and monitor the Website on our behalf, as well as our third-party service providers who are contractually obligated to maintain appropriate security measures and use your information only for authorized purposes.

Depending on your state of residence, you may have the following rights regarding your personal information:

• Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected about you, the sources from which it was collected, the business purposes for collection, and the categories of third parties with whom we share it.
  
  
• Right to Delete: Request deletion of your personal information, subject to certain exceptions (such as completing transactions, detecting security incidents, complying with legal obligations, or exercising free speech rights).
  
  
• Right to Correct: Request correction of inaccurate personal information.
  
  
• Right to Opt-Out: Opt out of the sale or sharing of your personal information for targeted advertising.
  
  
• Right to Limit Use of Sensitive Personal Information: Limit our use of sensitive personal information.
  
  
• Right to Non-Discrimination: Exercise your privacy rights without discriminatory treatment.

To exercise these rights, contact us at infowild@wildroman.com with "Privacy Request" in the subject line. We will respond within the timeframes required by applicable law (typically 45 days, with possible extension). You may designate an authorized agent to make requests on your behalf by providing written authorization. Please note that exercising certain rights (such as deletion or opt-out) may affect our ability to fulfill active subscriptions, complete pending orders, or send transactional communications.

We do not sell personal information in the traditional sense, but we may share information (including product reviews and ratings, purchase history, and browsing behavior) with advertising partners, social media platforms, third-party marketplaces, and marketing platforms in ways that could constitute "selling" or "sharing" under state privacy laws. To opt out of this sharing, contact us at infowild@wildroman.com with "Opt-Out Request" in the subject line or use the opt-out mechanisms provided by the specific platforms.

If you request deletion of a published product review, we will either: (1) delete the review entirely, (2) anonymize your identifying information while keeping the review content published, or (3) explain why we cannot delete the review if a legal exception applies. You can specify your preference when submitting your deletion request.

We may disclose or share your personal information in the following circumstances:

• Service Providers: We share information with third-party service providers who perform services on our behalf, including payment processing (Shopify Payments), shipping carriers (USPS, UPS, FedEx), fulfillment and logistics providers (ShipBob), subscription management platforms (Stay AI), email and SMS marketing providers (Klaviyo), review platforms (Junip Product Reviews App), analytics providers (Google Analytics), advertising platforms (Facebook, Google Ads), and customer service tools. These service providers may receive your contact information, order details, payment information, shipping addresses, subscription preferences, communication preferences, and other information necessary to provide their services.
  

• Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business.
  

• Legal Compliance: When required by law, subpoena, court order, or government request, or to protect our rights, property, or safety.
  

• Terms Enforcement: If you violate our Terms and Conditions.
  

• With Your Consent: When you direct us to share information with third parties.

We do not sell your personal information to third parties for monetary consideration. However, we may share certain information (such as identifiers, browsing behavior, commercial information, purchase history, subscription status, and product reviews) with advertising partners, marketing platforms, and social media channels for targeted advertising and promotional purposes, which may constitute a "sale" or "share" under certain state privacy laws.

Our store is hosted on Shopify Inc. They provide the online e-commerce platform that allows us to sell our products and Services to you. Your data may be stored through Shopify's data storage, databases, and the general Shopify application. They store your data on a secure server behind a firewall.

If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express, and Discover.

For more insight, you may also want to read Shopify's Terms of Service and Shopify's Privacy Statement on www.shopify.com/legal.

In general, the third-party providers we use will collect, use, and disclose your information only to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies regarding the information we must provide to them for your purchase-related transactions. For these providers, we recommend you read their privacy policies so you can understand how your personal information will be handled by them.

In particular, some providers may be located in or have facilities in different jurisdictions than you or us. If you proceed with a transaction that involves a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that provider or its facilities are located.

Once you leave our website or are redirected to a third-party website or application, this Privacy Policy and our Terms and Conditions no longer apply. We are not responsible for the privacy practices or content of third-party websites.

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including:

• Transaction and subscription data: 7 years for tax and accounting purposes.
  
  
• Product reviews and user-generated content: Duration of publication plus 3 years, or until you request deletion (subject to our right to retain for legal compliance and to maintain review integrity).
  
  
• Account information: Duration of account activity plus 3 years, or for the duration of any active subscription.
  
  
• Marketing communications: Until unsubscribe plus 2 years for compliance purposes.
  
  
• Website analytics: 26 months.
  
  
• Fulfillment and shipping data: Duration of order fulfillment plus 3 years for customer service and warranty purposes.
  
  
• Marketing engagement data: Retained for the duration of customer relationship plus 2 years, or until you unsubscribe from marketing communications.

• Legal Compliance and Legal Obligations: We may disclose your personal information when required by law or in response to valid requests by public authorities (e.g., courts or governmental agencies), or when we believe in good faith that disclosure is necessary to: (i) comply with legal obligations, regulations, or legal processes; (ii) enforce our policies and agreements; or (iii) protect the rights, property, or safety of Wild Roman, Inc., our users, or others.

• Fraud Prevention and Safety: We may disclose your personal information to protect and defend the rights, property, or safety of Wild Roman, Inc. or third parties, including enforcing contracts or policies, or in connection with investigating and preventing fraud (including fake reviews, review manipulation, subscription fraud, and unauthorized account access) or security issues.

We will retain your personal information only as long as necessary to achieve the purposes described in this Privacy Policy, including: operating our marketplace platform; facilitating transactions; managing subscriptions and orders; providing marketing and digital services; collecting product reviews; organizing events and producing content; and complying with legal obligations, resolving disputes, and enforcing our agreements.

User-Generated Content and Reviews: When you submit a product review or other user-generated content, your content, display name (which may be your full name or a chosen username), and any photos you submit may be publicly displayed on our Website and shared with third parties, including the suppliers of products you reviewed. Review content may also be used in our marketing materials, social media, and other promotional channels. By submitting a review, you grant us a perpetual, irrevocable, worldwide, royalty-free license to use, reproduce, modify, adapt, publish, and display such content.

We may occasionally feature third-party brands and their products through our marketplace platform, accelerator program, and digital content. These third parties have separate and independent privacy policies. While we carefully vet our suppliers and service providers, we have no responsibility or liability for the content and activities of these third parties. Nonetheless, we seek to protect the integrity of the Website and welcome any feedback about these third-party relationships.

We may use your personal information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. This may include using your purchase history, product reviews, subscription preferences, and browsing behavior to personalize product recommendations and marketing messages delivered via email, SMS, push notifications, and other channels. You may opt out of marketing communications at any time by following the unsubscribe instructions in our emails, replying STOP to SMS messages, or contacting us directly. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's educational page at: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

Under no circumstances will Wild Roman, Inc., its employees, affiliates, or third-party service providers be liable for consequential, indirect, incidental, special, exemplary, punitive, or enhanced damages that are caused or alleged to be caused in connection with your use of the Site subscription services, order fulfillment, or marketing communications.

We use cookies and similar tracking technologies to enhance your browsing experience, enable essential website functionality, and help us understand how you interact with our services. Our third-party service providers may use cookies to support core functions such as secure checkout, product reviews, subscription management, order fulfillment, and personalized marketing. These cookies may help manage carts and account preferences, verify and display product reviews, track purchases for verified buyer badges, prevent duplicate submissions, manage subscription billing and delivery schedules, ensure accurate shipping and logistics, and deliver personalized communications. Additional cookies may be used by your browser or device for performance, analytics, or personalization. You can manage or disable cookies in your browser or device settings, but please note that certain features of our website or services may not function properly if cookies are disabled.

By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority and have given us your consent to allow any of your minor dependents to use this site. To submit a product review or subscribe to recurring deliveries, you must be at least 18 years of age or the age of majority in your jurisdiction, whichever is greater. We do not knowingly collect reviews or personal information from, or process subscription orders for, individuals under the age of 18 without verifiable parental consent.

Wireless Features. The Website may offer certain features that are available to you via your wireless device. These features may include the ability to access the Website, upload content, and receive messages on your wireless device (collectively, "Wireless Features"). Your carrier may prohibit or restrict certain Wireless Features, and certain Wireless Features may be incompatible with your carrier or wireless device. In addition, your carrier may charge you for standard messaging, data, and other fees to participate in Wireless Features. We have no responsibility or liability for any fees or charges you incur when using Wireless Features.

Terms of Wireless Features. If you register for any Wireless Features, including SMS marketing communications, you agree that we may send communications to your wireless device, including promotional messages, transactional updates, subscription reminders, and shipping notifications. By providing your mobile phone number, you expressly consent to receive automated marketing text messages. Such consent is not required as a condition of purchase. Message and data rates may apply. Message frequency varies. You agree to notify us of any changes to your wireless contact information (including phone number). You may opt out of SMS communications at any time by replying STOP to any message or contacting us directly.

Location-Based Features. When you use our location-enabled features or make purchases, we may collect and process information about your actual location (including shipping and billing addresses) and approximate location based on IP address. If you have enabled GPS, geo-location, or other location-based features on your device, you acknowledge that your device location may be tracked and shared with our e-commerce platform provider, third-party logistics provider, and shipping partners to facilitate order fulfillment, optimize warehouse selection for faster delivery, calculate accurate shipping costs, and prevent fraud.

In addition, where the Website collects precise information about the location of your device, it may be used to provide requested location services, and it may be used, amongst other uses, to allow tagging or to check-in.

Your browser features should allow for you to disable the location-based features or manage preferences related to them. The location-based services offered in connection with the Website are for individual use only and should not be used or relied on as an emergency locator system, used while driving or operating vehicles, or used in connection with any hazardous environments requiring fail-safe performance, or any other situation in which the failure or inaccuracy of use of the location-based services could lead directly to death, personal injury, or severe physical or property damage. The location-based services are not suited or intended for family finding purposes, fleet tracking, or any other type of business or enterprise use.

Social Media Plug-Ins. Social media plug-ins of social networks such as Facebook, X, Instagram, and Google (among others) may be integrated on the Website. If you choose to click on these links, your browser will connect directly to the servers of the relevant social network. The social network directly transmits the content of the plugin to your browser. If you are registered on the relevant social network, the social network receives the information that the web page was used by you. If you are not registered with the social network, there is the possibility that at least your IP address will be submitted to and stored by the social network. If you interact with Wild Roman, Inc. through a social media website, plug-in, etc., then you may be enabling Company to have ongoing access to certain information from your social network profile (such as your name, social networking id page, email address, photo, gender, location, the people, and websites you follow, etc.).

If you do not want a social network to collect the information described above, or to share it with us and other third parties, review the privacy policy of the relevant social network and/or log out of the relevant social network before you use the Website. As with other websites, you may be able to delete any existing cookies placed on your computer by the social network via your browser.

Wild Roman, Inc. is headquartered in the United States and may transfer your information to service providers and other third parties located outside of your country of residence. This is necessary to provide our services and for the purposes outlined in this Privacy Policy. Data privacy laws vary by country and may not be equivalent to, or as protective as, the laws in your home country. We take steps to ensure that reasonable safeguards are in place with the aim of ensuring an appropriate level of protection for your personal information, in accordance with applicable law. For transfers of personal data from the EU/EEA, Company relies on Standard Contractual Clauses approved by the European Commission or other valid transfer mechanisms under GDPR. By providing Company with your Personal Information, you acknowledge and agree to any such transfer, storage, or use.

Some functions on the Website and our e-commerce platform can only be provided if we have access to your Personal Information as necessary to deliver services. Therefore, deletion of your Personal Information may result in termination of such functions, including the ability to process orders, manage subscriptions, fulfill orders, communicate with you, maintain order history, provide customer support, and display product reviews. Certain transaction records may need to be retained for legal and accounting purposes even after account deletion. We will take reasonable steps to verify and authenticate your identity and may require further documentation before granting access to your personal information.

Special Notice For California Residents

Wild Roman, Inc. shall not market or advertise any products or services based on Personal Information specific to any minor, nor shall it knowingly use, disclose, compile, or allow a third party to do so. We do not knowingly collect any information from individuals under the age of 13, including reviews, user-generated content, subscription information, shipping information, or marketing preferences. Under California's Privacy Rights for California Minors in the Digital World Act, any minor may request and obtain removal of Personal Information posted on the Website.

California Privacy Rights

California residents are entitled once a year, free of charge, to request and obtain information regarding the disclosure, if any, of certain categories of Personal Information to third parties for their direct marketing purposes in the preceding calendar year. To obtain this information, please send an email using the contact information provided below.

Third Parties' List – Shine the Light (California Residents Only)

California residents can also request a list of all the third parties to which have disclosed certain Personal Information (as defined by California's Shine the Light law) during the preceding year for those third parties' direct marketing purposes. You will need to attest to the fact that you are a California resident. There will be no requests accepted by telephone, email, or facsimile, and Wild Roman, Inc. is not responsible for notices that are not labeled or sent properly, or that do not have complete information.

Nevada Residents

Nevada law requires us to post the following: certain Nevada consumers may opt out of the sale of "Covered Information" for monetary consideration to a person for that person to license or sell such information. "Covered Information" includes first and last name, address, email address, phone number, Social Security Number, or an identifier that allows a specific person to be contacted either physically or online.

Virginia Consumer Data Protection Act

Under the Virginia Consumer Data Protection Act ("VCDPA"), certain businesses must give consumers the ability to access, control, and delete personal data that the business collects about them, or that consumers have otherwise provided. Consumers have the right to obtain a copy of data the consumer has previously provided, in a usable format "to the extent technically feasible."

Virginia consumers can opt out of targeted advertising, the sale of their personal data, or profiling that results in the business providing or denying "financial and lending services, housing, insurance, education enrollment, criminal justice, employment opportunities, health care services, or access to basic necessities, such as food and water."

Utah Consumer Privacy Act

Utah residents have the right to: (a) confirm whether we are processing their personal data and access that data; (b) delete personal data they provided to us; and (c) obtain a copy of their personal data in a portable format where technically feasible.

The UCPA defines "Personal Data" as information that is linked or reasonably linkable to an identified or identifiable individual. The following are excluded from the UCPA: (i) data that cannot be linked to a consumer; (ii) publicly available information; and (iii) processing of personal data for purely personal or household purposes. We provide consumers with reasonable, accessible, and clear privacy notice and maintain reasonable administrative, technical, and physical data security practices to protect the confidentiality and integrity of personal data.

Connecticut Data Privacy Act

Under the CTDPA, "Consumer" means a Connecticut resident and excludes persons acting in a commercial or employment context. The "Sale of Personal Data" refers to the exchange of personal data for monetary or other consideration to a third party.

Personal data excludes deidentified data and publicly available information. Publicly available information means information that is lawfully made available through government records or widely distributed media, and that we have a reasonable basis to believe a consumer has lawfully made available to the general public.

Colorado Privacy Act

Under the Colorado Privacy Act ("CPA"), "Consumer" means a resident acting in an individual or household context and excludes individuals acting in a commercial or employment capacity, job applicants, and beneficiaries of someone acting in an employment context. "Personal Data" means information that is linked or reasonably linkable to an identified or identifiable individual. The CPA does not apply to deidentified data or publicly available information.

Under the CPA, we provide consumers with clear privacy notices and conduct data protection assessments for personal data processing that presents a heightened risk of harm to consumers. Consumers have the right to opt out of the processing of personal data for targeted advertising or for the sale of personal data through a "user-selected universal opt-out mechanism."

By using the Website, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Website. We will notify you of any material changes to this Privacy Policy as described below, and your continued use of the Website after such notification will constitute your acceptance of the updated Privacy Policy.

We reserve the right to modify this Privacy Policy at any time, so please review it frequently. Changes and clarifications take effect immediately upon posting on the Site. If we make material changes, we will update the Website so you are aware of what information we collect, how we use it, and under what circumstances we disclose it.

If our store is acquired or merged with another company, your information may be transferred to the new owner so that we may continue to sell products to you.

If you would like to access, correct, amend, or delete any personal information we have about you, register a complaint, or want more information, contact us at infowild@wildroman.com. If you wish to delete or modify a product review you have submitted, you may contact us at the same email address with your request. We do not accept postal mail for privacy matters; please contact us by email only.