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men's skincare routine for face
Face Routine
A smiling Sahil Bloom in a gray crew-neck t-shirt and blue jeans sits against a light gray background, with white text overlaid reading: 'BUILD YOUR RITUAL. SHARPEN YOUR MIND. PROTECT YOUR SKIN."
Three Wild-Roman skincare products in matte white packaging are arranged on a light gray surface against a soft gray background, with a vertical text panel on the left describing product benefits.
Bottle of Wild Botanics face wash with water splashes on a gray background
all natural face wash for men
Men's All Natural Face serum bottle labeled 'Wild Roman' on a rock with sandalwood and bergamot elements.
best face serum for men
Open jar of WildRoman Face Moisturizer with a droplet on a light gray background, featuring text about product attributes.
beef tallow face cream for men
Man with a beard and short hair touching his face against a plain background
beef tallow for skin body moisturizer
men's skincare routine for face
Face Routine
A smiling Sahil Bloom in a gray crew-neck t-shirt and blue jeans sits against a light gray background, with white text overlaid reading: 'BUILD YOUR RITUAL. SHARPEN YOUR MIND. PROTECT YOUR SKIN."
Three Wild-Roman skincare products in matte white packaging are arranged on a light gray surface against a soft gray background, with a vertical text panel on the left describing product benefits.
A video of a man working out in a gym
Bottle of Wild Botanics face wash with water splashes on a gray background
all natural face wash for men
Men's All Natural Face serum bottle labeled 'Wild Roman' on a rock with sandalwood and bergamot elements.
best face serum for men
Open jar of WildRoman Face Moisturizer with a droplet on a light gray background, featuring text about product attributes.
beef tallow face cream for men
Man with a beard and short hair touching his face against a plain background
beef tallow for skin body moisturizer
 

Face Routine

$164.00
$164.00

Sandalwood & Bergamot

SAVE 20%

  • Hydration that lasts

  • Non-Toxic Ingredients

  • Smoother texture, softer lines

1,200+ men started using our Face Routine this summer.

INCLUDES

  • Face Wash
  • Face Serum
  • Face Moisturizer
All Natural ingredients
No harsh chemicals
Premium Packaging
Manufactured in the USA

DESCRIPTION

The Face Wash clears and resets, the Serum targets fine lines and dullness, and the Moisturizer locks in hydration for lasting resilience. Powered by antioxidant-rich botanicals and plant-based actives, this trio smooths texture, brightens tone, and fortifies your skin against visible signs of aging.

HOW TO USE

Apply a small amount to the neck and face and work into a foam. Rinse thoroughly. Use twice daily for best results.

Follow up this castile face wash with our bakuchiol face serum and grass-fed tallow face moisturizer.

SAHIL'S TIP : I only use 1–2 pumps, lather it up, and scrub my face and neck every morning.

For external use only. Avoid contact with the eyes.

Massage 4–6 drops onto a clean, dry face and neck. Let it absorb fully.

It can be used on its own, or before moisturizer for best results. Use 1-2 times daily.

Pro Tip: Apply bakuchiol serum before moisturizer to lock in hydration and maximize results. Follow with our grass-fed tallow face moisturizer for best effects.

SAHIL'S TIP : My favorite product. A few drops on clean skin every morning is my cheat code for glowing skin.

Warm a small amount in your hands and apply evenly to a clean, dry face and neck.

A little goes a long way, so let it fully absorb before reapplying.

Use after our men’s face wash and bakuchiol face serum at night for maximum hydration.

Tip: Grass-fed tallow can solidify in cooler temperatures. If the texture firms up in the jar, simply mix with your finger to bring back a whipped texture.

SAHIL'S TIP : I apply this after every shower for a clean matte finish that never feels heavy or greasy.

WHAT'S INCLUDED
  • Face Wash

    Face Wash

    Sandalwood & Bergamot

    4 oz / 120 ml

    $42.00
  • Face Serum

    Face Serum

    Sandalwood & Bergamot

    1 oz / 30 ml

    $98.00
  • Face Moisturizer

    Face Moisturizer

    Sandalwood & Bergamot

    1 oz / 27 g

    $42.00

KEY INGREDIENTS
Coconut oil:Cleanses without stripping moisture Coconut oil lifts away impurities while maintaining the skin’s natural oils. It soothes irritation, balances hydration, and leaves skin refreshed but never tight.
Argan Oil:Soothes and promotes elasticity Argan oil delivers antioxidants and essential fatty acids that fight free radicals and protect against environmental stress. It helps improve tone, texture, and elasticity.
Avocado Oil:Deeply hydrates and nourishes skin Avocado oil is rich in vitamins A, D, and E, potassium, and omega fatty acids. It penetrates deeply to restore hydration, calm irritation, and nourish dry or stressed skin.
Peach Kernel Oil:Softens and conditions skin Lightweight and nutrient-dense, peach kernel oil delivers lasting moisture and softens skin. Its antioxidants help defend against oxidative stress while conditioning the complexion.
Sea Buckthorn Berry Oil:Restores and strengthens the skin barrier
 Packed with vitamins A, B, C, and E, sea buckthorn improves circulation, supports detoxification, and penetrates easily to help regenerate skin and protect against inflammation.
Pumpkin Seed Oil:Improves and retains elasticity Pumpkin seed oil provides zinc, vitamins, and essential fatty acids that restore nutrients to the skin. It helps improve firmness and supports long-lasting elasticity.
Bakuchiol:A natural retinol alternative that smooths fine lines
 A plant extract long used in Ayurvedic medicine, bakuchiol delivers retinol-like results - stimulating collagen production, supporting cell turnover, and reducing fine lines without irritation.
Camellia Oil:Hydrates without a greasy feel
 A luxurious, lightweight oil from East Asia, camellia oil is rich in antioxidants and fatty acids that hydrate, strengthen the skin barrier, and protect against oxidative stress.
Grass-Fed Tallow:Hydrates and moisturizes Rich in skin-compatible lipids and vitamins A, D, E, and K, tallow deeply nourishes, calms irritation, and restores the skin barrier. A time-honored moisturizer, it penetrates deeply for lasting hydration.
Acai Oil:Antioxidant-rich to fight signs of aging Acai oil is loaded with omega fatty acids and anthocyanins that combat oxidative stress. It brightens skin, supports elasticity, and helps fight visible signs of aging.
Green Coffee Oil:Energizes and boosts circulation Rich in antioxidants, vitamin E, and phytosterols, green coffee oil helps brighten skin, even tone, and support detoxification. It hydrates deeply while boosting resilience against environmental stressors.
Apricot Oil:Lightweight hydration for soft, clear skin Apricot oil delivers gentle hydration with vitamins A and E. Lightweight and soothing, it helps calm irritation and leaves skin soft and refreshed.

FREQUENTLY ASKED QUESTIONS

Will this help with oily or dry skin?

Yes. It balances oil production and hydrates at the same time, so it works for both.

In what order should I use the products?

Face Wash (cleanse), Face Serum (restore), Moisturizer (hydrate)

When should I use the Face Serum?

Most men use it at night after washing, either alone or followed by moisturizer. You can also use it in the morning for extra protection.

I have facial hair. Can I still use Face Serum and Face Moisturizer?

Absolutely. The serum and moisturizer both absorb quickly, hydrating the skin to prevent dryness and flaking, nourish the follicles for healthy growth, and add a natural, groomed finish to your beard.

What does it smell like?

A subtle blend of sandalwood, bergamot, and lavender. Clean, grounded, and just noticeable enough to carry quiet confidence through the day.

Free gift when you subscribe

Subscribe to the Face Routine and a free Body Moisturizer is included automatically.

Body Moisturizer
Body MoisturizerEucalyptus & Bergamot

3.8 oz / 108 g

$30.00FREE
4.8 STAR RATINGFREE SHIPPING

Founded by

Sahil Bloom

"My Grandmother's simple advice was the spark to restore ancient tradition for the modern man."

REVIEWS

4.8

Based on 83 reviews

Daily Safe

Cleans without disrupting balance

Non-Comedogenic

Won't clog pores or cause buildup

Balanced Clean

Removes buildup, never strips skin

YOU+WR YOU+WR
MEET WILD ROMAN

Most skincare tries to force results. But in reality, the best ingredients work with your skin.

Grass-fed tallow is one of the closest matches to your skin’s natural oils, which is why it absorbs deeply, restores the barrier, and hydrates without clogging pores.

Not a trend.
A cheat code that’s been around for centuries

SAHIL BLOOM
SAHIL BLOOM

I’m in my 30s and finally found a daily face routine I actually feel good about. Been using @sahilbloom’s @wildromanofficial for about a month now.

It’s all natural, no preservatives, and smells incredible. Skin feels so much better. Highly recommend.

alexsrokaa
alexsrokaa

Fellas, a lot of ya’ll not approaching skin care with the same rigor you do that barbell…and it shows 🤷🏽‍♂️ If you’re operating off #dadhours and hitting the gym before 6 am, I encourage you to also apply that discipline to your face regimen. What’s the point of performing like an athlete, if you look like a prune?

livewelldru
livewelldru
MEET WILD ROMAN