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Face Routine

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Three Wild Rose skincare products in a clean studio setup: a bakuchiol face serum bottle, a Castile face wash pump bottle, and a small tallow moisturizer jar. The products are white with subtle gray speckling.
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A smiling Sahil Bloom in a gray crew-neck t-shirt and blue jeans sits against a light gray background, with white text overlaid reading: 'BUILD YOUR RITUAL. SHARPEN YOUR MIND. PROTECT YOUR SKIN."
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Men's All Natural Face serum bottle labeled 'Wild Roman' on a rock with sandalwood and bergamot elements.
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beef tallow for skin body moisturizer
Three Wild Rose skincare products in a clean studio setup: a bakuchiol face serum bottle, a Castile face wash pump bottle, and a small tallow moisturizer jar. The products are white with subtle gray speckling.
A dark charcoal gray bar of soap with an embossed 'WR' logo, standing on a reflective gray surface. Above it, text reads 'FREE $22 BAR SOAP' and 'SUMMER'S BETTER WITH AN EXTRA BAR.
A smiling Sahil Bloom in a gray crew-neck t-shirt and blue jeans sits against a light gray background, with white text overlaid reading: 'BUILD YOUR RITUAL. SHARPEN YOUR MIND. PROTECT YOUR SKIN."
Three Wild-Roman skincare products in matte white packaging are arranged on a light gray surface against a soft gray background, with a vertical text panel on the left describing product benefits.
A video of a man working out in a gym
men's skincare routine for face
Bottle of Wild Botanics face wash with water splashes on a gray background
all natural face wash for men
Men's All Natural Face serum bottle labeled 'Wild Roman' on a rock with sandalwood and bergamot elements.
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Open jar of WildRoman Face Moisturizer with a droplet on a light gray background, featuring text about product attributes.
beef tallow face cream for men
Man with a beard and short hair touching his face against a plain background
beef tallow for skin body moisturizer
 

Face Routine

$164.00
$99

Complete Facial Care

Sandalwood & Bergamot

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(56) Reviews
 

Healthy skin starts with discipline.  The Face Wash clears and resets, the Serum targets fine lines and dullness, and the Moisturizer locks in hydration for lasting resilience. Powered by antioxidant-rich botanicals and plant-based actives, this trio smooths texture, brightens tone, and fortifies your skin against visible signs of aging.

Save $65 with your first subscription — offer ends August 31, 2026

INCLUDES

  • Face Wash
  • Face Serum
  • Face Moisturizer
SUMMER ROUTINE UPGRADE . 40% OFF + FREE GIFT + FREE SHIPPING
All Natural ingredients
No harsh chemicals
Premium Packaging
Crafted in USA

FREE GIFT WITH YOUR ORDER

Choose Your Routine. We'll Include Your Free Bar Soap (Contains Walnut Shell Powder).

Bar Soap
Bar SoapEucalyptus & BergamotWalnut Shell Powder$22.00FREE
Satisfaction Guaranteed
free shipping on orders over $100

How to Use

Face Wash

 

Apply a small amount to the neck and face and work into a foam. Rinse thoroughly. Use twice daily for best results.

Follow up this castile face wash with our bakuchiol face serum and grass-fed beef tallow face moisturizer.

SAHIL'S TIP :
I only use 1–2 pumps, lather it up, and scrub my face and neck every morning.

For external use only. Avoid contact with the eyes.

FACE SERUM

 

Massage 4–6 drops onto a clean, dry face and neck. Let it absorb fully.

It can be used on its own, or before moisturizer for best results. Use 1-2 times daily.

Pro Tip: Apply bakuchiol serum before moisturizer to lock in hydration and maximize results. Follow with our grass-fed beef tallow face moisturizer for best effects.

SAHIL'S TIP :
My favorite product. A few drops on clean skin every morning is my cheat code for glowing skin.

FACE MOISTURIZER

 

Warm a small amount in your hands and apply evenly to a clean, dry face and neck.

A little goes a long way, so let it fully absorb before reapplying.

Use after our men’s face wash and bakuchiol face serum at night for maximum hydration.

Tip: Beef tallow can solidify in cooler temperatures. If the texture firms up in the jar, simply mix with your finger to bring back a whipped texture.

SAHIL'S TIP :
I apply this after every shower for a clean matte finish that never feels heavy or greasy.

Face Wash

FACE SERUM

FACE MOISTURIZER

Face Wash
FACE SERUM
FACE MOISTURIZER
Three Wild Rose skincare products in a clean studio setup: a bakuchiol face serum bottle, a Castile face wash pump bottle, and a small tallow moisturizer jar. The products are white with subtle gray speckling.

WHAT'S INCLUDED IN THE BUNDLE

Best Men's Face Wash and Best Men's Face Cleanser | All Natural Formula Face Soap for Men

Face Wash

Sandalwood & Bergamot

Clear skin starts with a reset. This Castile face wash unclogs pores, removes oil and buildup, and calms redness without stripping moisture. Antimicrobial botanicals help reduce breakouts, while hydrating oils restore balance for a smooth, refreshed finish - a simple, yet effective natural face wash for men.

bakuchiol face serum for men

Face Serum

Sandalwood & Bergamot

The best anti-aging serum for men is your edge against time. This concentrated serum is crafted to target fine lines, dullness, and uneven texture. Made with bakuchiol, a natural retinol alternative, this plant-based serum reduces wrinkles and firms skin, while antioxidant oils repair and brighten, restoring hydration and elasticity for a stronger, more youthful appearance.

beef tallow for face

Face Moisturizer

Sandalwood & Bergamot

A fast-absorbing grass-fed beef tallow face moisturizer for men, designed to strengthen, hydrate, and protect skin. Antioxidant-rich oils reduce visible signs of aging, while calming nutrients restore elasticity and smooth fine lines. Leaves skin energized, balanced, and resilient.

KEY INGREDIENTS
Coconut oil

Coconut oil

Softens skin and calms irritation ...
Argan Oil

Argan Oil

Soothes and promotes elasticity ...
Avocado Oil

Avocado Oil

Deeply hydrates and nourishes skin ...
Peach Kernel Oil

Peach Kernel Oil

Softens and conditions skin ...
..
Sea Buckthorn Berry Oil

Sea Buckthorn Berry Oil

Restores and strengthens skin barrier ...
Pumpkin Seed Oil

Pumpkin Seed Oil

Improves and retains elasticity ...
Bakuchiol

Bakuchiol

A natural retinol alternative that smooths fine lines...
Camellia Oil

Camellia Oil

Hydrates without a greasy feel ...
..
Grass-Fed Tallow

Grass-Fed Tallow

Hydrates and moisturizes ...
Acai Oil

Acai Oil

Antioxidant-rich to fight signs of aging ...
Green Coffee Oil

Green Coffee Oil

Energizes and boosts circulation ....
Apricot Oil

Apricot Oil

Lightweight hydration for soft, clear skin ...
..

ALL INGREDIENTS

Face Wash

Water, Organic Coconut Oil, Essential Oils of Bergamot, Lavender, and Sandalwood, Organic Argan Oil, Organic Avocado Oil, Peach Kernel Oil, Non-GMO Vitamin E, Potassium Hydroxide, Citric Acid. (No Potassium Hydroxide is present in the final product)

Face Serum

Organic Sunflower Seed Oil, Organic Pumpkin Seed Oil, Passion Fruit Seed Oil, Cherry Seed Oil, Rosehip Oil, Sea Buckthorn Berry Oil, Camellia Oil, Non-GMO Vitamin E, Bakuchiol, Essential Oils of Bergamot, Lavender and Sandalwood.

Face Moisturizer

Tallow from Grass-Fed Cows, Arrowroot Powder, Essential Oils of Bergamot and Lavender, Non-GMO Vitamin E, Organic Acai Fruit Oil, Organic Apricot Oil, Coffee Oil, Essential Oil of Sandalwood, Peach Kernel Oil, Oat Kernel Oil and Sunflower Wax.

FREQUENTLY ASKED QUESTIONS

Yes. It balances oil production and hydrates at the same time, so it works for both.
Face Wash (cleanse), Face Serum (restore), Moisturizer (hydrate)
Most men use it at night after washing, either alone or followed by moisturizer. You can also use it in the morning for extra protection.
Absolutely. The serum and moisturizer both absorb quickly, hydrating the skin to prevent dryness and flaking, nourish the follicles for healthy growth, and add a natural, groomed finish to your beard.
A subtle blend of sandalwood, bergamot, and lavender. Clean, grounded, and just noticeable enough to carry quiet confidence through the day.

Founded by

Sahil Bloom

"My Grandmother's simple advice was the spark to restore ancient tradition for the modern man."

REVIEWS

4.9

Based on 56 reviews

Daily Safe

Cleans without disrupting balance

Non-Comedogenic

Won't clog pores or cause buildup

Balanced Clean

Removes buildup, never strips skin

YOU+WR YOU+WR
MEET WILD ROMAN

Most skincare tries to force results. But in reality, the best ingredients work with your skin.

Grass-fed tallow is one of the closest matches to your skin’s natural oils, which is why it absorbs deeply, restores the barrier, and hydrates without clogging pores.

Not a trend.
A cheat code that’s been around for centuries

SAHIL BLOOM
SAHIL BLOOM

I’m in my 30s and finally found a daily face routine I actually feel good about. Been using @sahilbloom’s @wildromanofficial for about a month now.

It’s all natural, no preservatives, and smells incredible. Skin feels so much better. Highly recommend.

alexsrokaa
alexsrokaa

Fellas, a lot of ya’ll not approaching skin care with the same rigor you do that barbell…and it shows 🤷🏽‍♂️ If you’re operating off #dadhours and hitting the gym before 6 am, I encourage you to also apply that discipline to your face regimen. What’s the point of performing like an athlete, if you look like a prune?

livewelldru
livewelldru
MEET WILD ROMAN