These are called “Crow’s feet” and they’re wrinkles that set in where skin is thinnest and moves most — every squint, every laugh, every hour outdoors worsens them...
Forehead lines make you self-conscious, but you're not the type of dude that's going in for botox. There's a better option without any pain...
Crepey texture, shadow, that tissue-paper look by six in the evening. Under eye texture comes from thin skin, a worn-down barrier and a lot of accumulated UV. Treat it like the fragile thing it is...
...we have a solution.
HYDRATE DEEPLY.
SMOOTH VISIBLE LINES.
LOOK SHARP.
A complete face routine built to help your skin look smoother, stronger and well-rested.
Morning and night. Lifts sweat, oil and the day off your skin without stripping it. Skip this and everything after it just sits on top of grime.
~40 seconds
Nightly. Bakuchiol — the plant-derived retinol alternative works on fine lines.
~15 seconds
Morning and night. Rebuilds the barrier so skin holds water. Dehydrated skin makes every crease read deeper than it is.
~20 seconds
Vitamin A derivatives — retinol, retinaldehyde, prescription tretinoin. They speed up cell turnover and prompt the skin to lay down new collagen, which is what fills a fine line from underneath.
They have the deepest research record of any topical for wrinkles. The trade-off is tolerance: flaking, redness and stinging for the first few weeks, which is exactly when most men quit and never restart.
A compound from the babchi plant. In studies it improves fine lines and pigmentation on a similar trajectory to retinol, without the peeling, sun sensitivity or the burning phase.
It is the reason our serum is something you will actually still be using in week six. It also plays fine with a daily shave, which retinol frequently does not. Natural-derived, and it works in the morning as well as at night.
Fine lines respond to consistency, not to intensity.
Everything in the set is quick + easy so you will stick with it.
In the box: Face Wash, Face Serum, Face Moisturizer — plus a full-size Bar Soap free with every subscription.
Sign up now for 10% off your first order – because you deserve it!
