A typical water-based lotion
First on the labelWater
Which then needs
- Emulsifiersto mix the water with oil
- Preservativesto stop the water spoiling
- Thickenersto make it feel like a cream
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In a 14-day trial, 95% of people said their skin felt more hydrated.
Water-based lotions need emulsifiers and preservatives to hold together. Your skin's own protective layer is made of fats, not water.
First on the labelWater
Which then needs
First on the labelgrass-fed tallow
Which then needs
5 Reasons According to Our Customers
The fats in tallow are close to the fats your skin already makes. So it works with your skin's protective layer instead of sitting on top.
8 in 10 felt hydrated at day's end after 14 daysBefore using Wild Roman: 1 in 10.*
I don't have any dryness on my face at the end of the day.
Tallow was used on skin for centuries, long before petroleum and synthetic products existed. Recovered knowledge, not a trend.
All natural products that even your grandma can understand.
It goes on rich, then absorbs as you work it in. A small amount covers your whole face.
9 in 10 said it felt better than the moisturizer they were using before.
I was worried it was going to be too thick and leave an oily feeling but it absorbed right into my skin with no residue.
Tallow naturally contains vitamins A, D, E and K. A statement about what's in the jar, not a promise about results.
3 in 4 said skin felt firmer.*
7 in 10 said fine lines looked less noticeable.*
A simple moisturizer that doesn't leave the skin feeling oily and reduces the appearance of fine lines.
No 10-step routine. One jar, morning and night.
96% said the routine was easy to stick with.92 of 96.*
Seeing how easy it was, it's hard not to be consistent.
95%
reported more hydrated skin
94%
would keep using it. Nobody said no.
9 in 10
said it feels better than their previous moisturizer
9.0/10
average what you recommend it? score
*Self-reported by 96 participants in a 14-day Wild Roman consumer study of the Face Moisturizer.
Word for word from the Day 3 and Day 14 surveys.
75%Reported their skin felt firmer
Based on 96 users
My face feels so much healthier now. I apply it in the morning and it keeps my face moisturized all day !
Bruno D
Verified Buyer
Good quality and clean moisturizer that doesn't leave your skin dry 10 minutes after application.
Stephen L
Verified Buyer
Great product. No greasy feel. Keeps my skin happy; Happy skin is healthy skin.
Sean B
Verified Buyer
Petroleum jelly is very good at sealing moisture in. That's all it does. Here's the rest.
| Tallow | Petroleum jelly | Conventional lotion | |
|---|---|---|---|
| Made from | Grass-fed beef suet | Petroleum refining | Water + emulsifiers |
| What it does | Moisturizes and seals | Seals very well | Hydrates, varies |
| Close to skin's own fats | Yes, closely | No | Varies |
| Vitamins | A, D, E, K naturally | None | Varies |
| Preservatives | Not needed | Not needed | Usually needed |
| Ingredients | Face 12 · Body 10 | 1 | Often 20+ |
Wild Roman Face Moisturizer and Body Moisturizer: no parabens, no synthetic fragrance, no fillers.
Regular price
$72.00
$57.60
Regular price
$42.00
$33.60
Regular price
$30.00
$24.00

No. Our tallow comes from suet, which renders into a clean fat with almost no smell. What you’ll notice is the essential oils. Wild Roman Face Moisturizer is scented with sandalwood, bergamot and lavender. Wild Roman Body Moisturizer uses eucalyptus and bergamot. There’s no synthetic fragrance in either.
For most, no. It's low on the comedogenic scale and contains many of the same fatty acids found in your skin's natural oils, so it absorbs well and supports your skin barrier without feeling greasy.
With daily use, a jar of Wild Roman Face Moisturizer lasts about 6-8 weeks. On the other hand, a jar of Wild Roman Body Moisturizer lasts about 3-4 weeks for full-body use or 5-7 weeks for dry spots only. Unopened, both keep for 2 years. Once opened, they are best used within 6 to 12 months.
Store the jars somewhere cool and out of direct sunlight. Grass-fed tallow can solidify in cooler temperatures. If the texture firms up in the jar, simply mix with your finger to bring back a whipped texture.
Tallow works best on normal, dry, and combination skin. If your skin runs oily, use less and apply it at night.
Wild Roman Body Moisturizer contains sweet almond and coconut oils, so check the full ingredient list if you have a nut allergy. If your skin is sensitive, patch-test first on a small area, like the inside of your wrist.
Our tallow comes from grass-fed cows, and only from the suet, the firm fat around the kidneys.
Shipping is free on all subscription orders.
Orders leave our facility within 1-2 business days of receipt, and most orders generally arrive 3-5 days later. You will receive an email with a tracking number when your package ships. We currently ship within the US only.
Yes. Manage or cancel anytime from your account, no calls required.
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